Banksia Collective is an independent advisory bringing property, hospitality and design into one room.
We work with owners, operators, and the principals who stand behind distinctive assets — quietly, at close range, on a small number of mandates.
The practice is designed to serve the asset and the people responsible for it — not the transaction.
Selected hotel, resort, and residential interiors from Ros Banksia-Smith’s design career.
Most luxury property is presented as a transaction. That framing misses the design intelligence, the operating story, and the intent of the people who built it.
We sit on the principal's side of the table — owner, buyer, developer, or operator — and work the position from there. The register stays small so the standard stays consistent.
Ros Banksia-Smith leads the creative and design intelligence. Jerome Fletcher leads strategy, structure, and operations. The practice is built on the way the two disciplines behave together on real assets.
Founder & Creative Partner
“True luxury is coherence — when purpose, people, and place speak the same language.”
Selected Recognition
Asia Architecture Design Awards, 2024.
Asia’s Best Hospitality Interior Design & Asia’s Best Retail Interior Design.
FINNS World’s Best Beach Club, Bali
Strategic Partner, Operations & Global Advisory
“Structure turns vision into something people can trust, follow, and grow from.”
Fellow, Design Institute of Australia. Advisory Board Member, Asia Design Communication Platform & Awards (AADA). Winner, Asia’s Best Hospitality Interior Design 2024 and Asia’s Best Retail Interior Design 2024 — AADA Awards.
Author of COURAGE — I Have Chosen Life and Life Has Chosen Me.
All projects listed above sit under the Selected Design Legacy — Ros Banksia-Smith. They pre-date Banksia Collective and are not represented as Banksia Collective engagements.
Jerome works across strategy, structure, and operations for property, hospitality, and cross-border ventures. His historical leadership experience includes senior operational roles at the University of Southern California and the Keck School of Medicine, where he supported strategic planning and institutional operations at scale — a foundation carried into the way Banksia handles complex, multi-party mandates today.
Banksia is a distinctive flowering plant closely associated with the Australian landscape.
For us, the Banksia represents rebirth, resilience without hardness, beauty with purpose, and the ability to adapt while remaining true to place.
It reflects how we approach property, hospitality and design: with respect for the land, care for the people it serves, and a long view of what will endure.
Every engagement begins with a direct note. A partner will respond personally.