Banksia Collective is a independent advisory bringing property, hospitality and design into one room.
We work with owners, operators, and the principals who stand behind distinctive assets — quietly, at close range, on a small number of mandates.
The practice is designed to serve the asset and the people responsible for it — not the transaction.
Selected hotel, resort, and residential interiors from Ros Banksia-Smith’s design career.
Most luxury property is presented as a transaction. That framing misses the design intelligence, the operating story, and the intent of the people who built it.
We sit on the principal's side of the table — owner, buyer, developer, or operator — and work the position from there. The register stays small so the standard stays consistent.
Ros Banksia-Smith leads the creative and design intelligence. Jerome Fletcher leads strategy, structure, and operations. The practice is built on the way the two disciplines behave together on real assets.
Founder · Creative Director · Design & Brand
“True luxury is coherence — when purpose, people, and place speak the same language.”
Selected Recognition
Asia Architecture Design Awards, 2024.
Asia’s Best Hospitality Interior Design & Asia’s Best Retail Interior Design.
FINNS World’s Best Beach Club, Bali
Strategic Partner · Structure & Operations
“Structure turns vision into something people can trust, follow, and grow from.”
Fellow, Design Institute of Australia. Advisory Board Member, Asia Design Communication Platform & Awards (AADA). Winner, Asia’s Best Hospitality Interior Design 2024 and Asia’s Best Retail Interior Design 2024 — AADA Awards.
Author of COURAGE — I Have Chosen Life and Life Has Chosen Me.
All projects listed above sit under the Selected Design Legacy — Ros Banksia-Smith. They pre-date Banksia Collective and are not represented as Banksia Collective engagements.
Jerome works across strategy, structure, and operations for property, hospitality, and cross-border ventures. His historical leadership experience includes senior operational roles at the University of Southern California and the Keck School of Medicine, where he supported strategic planning and institutional operations at scale — a foundation carried into the way Banksia handles complex, multi-party mandates today.
Banksia is a distinctive flowering plant closely associated with the Australian landscape.
For us, the Banksia represents rebirth, resilience without hardness, beauty with purpose, and the ability to adapt while remaining true to place.
It reflects how we approach property, hospitality and design: with respect for the land, care for the people it serves, and a long view of what will endure.
Banksia is engaged by introduction. Each relationship begins with a conversation and progresses only when the brief is right for the asset and the people involved.
A direct conversation to understand the asset, the owner's position, and the intended outcome.
Design, hospitality, commercial, and capital lenses applied to the brief — current position, upside, and how it should be presented.
Layout, FF&E, brand voice, and presentation refined so the asset reads as it should to the right principal or operator.
Personal introductions to qualified principals, operators, and design partners. Always by introduction. Never listed.
Human restoration and retreat programming may be developed in association with The Framework Hub.
Every engagement begins with a direct note. A partner will respond personally.